Herbie Snoodleman

Herbie Snoodleman

Say hello to Herbie Snoodleman, the white‑haired, lab‑coated genius behind some of Noodleham’s most extraordinary creations. With his trusty walking stick (mainly used for pointing at things that may or may not be dangerous), Herbie has changed his hometown in ways no one could have imagined.

His breakthrough invention, the Snoodlemobile, did more than revolutionise travel. It transformed Noodleham into a clean, eco‑friendly wonderland that smells delightfully of noodles. The town rewarded him with the Key to the City, though he’s been known to misplace it somewhere in the Imaginarium.

Herbie’s creativity even inspired the Snoodle Kidoodle Noodle Art Museum, a celebration of all things imaginative and noodly. And his family? Just as colourful. He is uncle to Briana Brainy Broodle and Ricky Rockadoodle, and brother to his grumpy rival, Sour Croodleman.

Despite their differences, Herbie and Sour team up to build the Snoodle Zoomadoodle, the invention that sends Briana and Ricky rocketing into space for their biggest adventure yet.

Every wild idea begins in the Imaginarium, Herbie’s purpose‑built laboratory where imagination is the only rule and the next great invention is always moments away.